In today’s fast-paced and evolving world, graphic design and print are essential to how we communicate and interact with information and brands. This creative field combines art and technology to deliver powerful and impactful visual messages. From designing logos that define a company’s identity to creating advertising materials that grab attention and stimulate engagement, graphic design plays a vital role in shaping our everyday experience.

The British Academy for Training and Development offers this training program through which we will explore the importance of graphic design and print, review how they impact our daily communication, and the challenges and opportunities they present in the age of digital technology.

Who Should Attend?

• Graphic design beginners.
• Individuals with a basic background in design who want to improve their skills.
• Professionals in marketing, advertising, and brand management.
• Entrepreneurs and small business owners.
• Freelancers
• Students in art and design colleges.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• Basic design concepts such as visual elements (colors, lines, shapes), design principles (balance, contrast, rhythm), and the design process in general.
• How to use major software tools in graphic design such as Adobe Illustrator, Photoshop, InDesign, and others.
• How to design effective printed materials such as brochures, posters, books, and magazines.
• How to present and present design ideas effectively, including how to provide feedback and deal with modifications and changes requested by clients.
• How to create and design visual identity elements such as logos, and develop design strategies that enhance brands and reflect their messages and values.

• Introduction to Graphic Design
  • Graphic Design Definition: History of design, basic concepts, importance of design in communication.
  • Design Principles: Balance, contrast, spacing, symmetry, rhythm.
• Design Tools Basics
  • Adobe Illustrator: Drawing and illustration tools, creating logos and icons.
  • Adobe Photoshop: Editing images, using layers, effects, adjustments.
  • Adobe InDesign: Designing pages, formatting for printing, creating multi-page documents.
• Prints Design
  • Types of prints: Brochures, booklets, posters, books, magazines.
  • Preparing files for printing: Colors, image resolution, print settings, dealing with printers and presses.
  • Printing techniques: Types of printing, printing materials, troubleshooting printing issues.
• Visual Identity and Branding Design
  • Creating logos: Design elements, color theories, font choices.
  • Visual Identity Development: Colors, patterns, promotional designs.
  • Brand Management: How to maintain brand consistency across print and digital materials.
• Project Management and Client Development
  • Project Management: Organizing time, setting deadlines, setting budgets.
  • Dealing with clients: making presentations, receiving feedback, modifications and changes.
• Creative thinking and problem solving
  • Methods to enhance creative thinking: brainstorming techniques, critical analysis.
  • Problem solving in design: dealing with challenges and modifications, improving designs based on feedback.
• Modern design trends and techniques
  • Latest trends: interactive design, sustainable design, user-oriented design.
  • Design technology: new software and tools, developments in digital printing.
• Practical applications
  • Implementing actual design projects including designing prints, logos, and promotional materials.
  • Reviewing and evaluating, receiving feedback and improving designs.